Core Role:

Lead digital execution for assigned shows/brands; manage a team of mid-level and junior digital producers; oversee workflow, quality, and deadlines. Act as a strategic partner to content creators and brand managers, ensuring that digital presence amplifies the show/brand identity and drives measurable growth.

Key Responsibilities

Creative & Strategic Leadership

• Lead creative ideation and translate long-form brand/show identity into strong, platform-native digital narratives.
• Own campaign strategy and direction for short-form and digital distribution across social, web, and partner platforms.
• Ensure content strategies are data-driven and audience-focused, balancing creativity with measurable ROI.

Team & Workflow Management

• Manage and mentor mid and junior Digital Producers; build development plans, coach on skills, and drive team performance.
• Allocate tasks, oversee traffic, and ensure timely delivery of high-quality digital assets.
• Maintain and optimize workflows between creative, editorial, and social-leaning producers to ensure balance and efficiency.

Cross-Functional Collaboration

• Act as primary digital contact for internal producers, brand managers, agencies, and relevant partners.
• Approve and supervise pitch decks, content calendars, shooting plans, and asset delivery.
• Partner with the Digital Marketing Manager / Marketing Manager to align on distribution, paid amplification, and cross-platform growth strategies.

Performance & Reporting

• Consolidate reporting and performance insights into actionable recommendations for ongoing campaigns and future planning.
• Monitor competitor activity, digital trends, and emerging formats to keep shows/brands at the forefront of digital engagement.
• Translate analytics into creative learnings to continuously refine content strategy.