Job Description

We are looking for a highly skilled Senior Media Buyer to lead the execution and optimization of our paid advertising campaigns across YouTube, Meta, TikTok, and other platforms. The ideal candidate will be responsible for maximizing reach and engagement while ensuring the lowest possible cost per view across multiple podcast brands and video properties.

Responsibilities

• Campaign Strategy: Develop, execute, and refine media buying strategies that align with marketing objectives and audience insights.
• Platform Management: Run and manage ads primarily on YouTube (via Google Ads), Instagram, Facebook, and TikTok.
• Optimization: Continuously monitor, A/B test, and optimize campaigns to improve cost efficiency and performance metrics.
• Analytics Reporting: Prepare weekly performance reports for each show, analyzing reach, CPV, CPM, engagement, and subscriber growth.
• Collaboration: Work closely with marketing and production teams to align paid efforts with organic strategies and publishing timelines.
• Budget Oversight: Allocate and manage monthly ad budgets effectively, adjusting spending across platforms as needed.

Requirements

• Experience: Minimum 3 years of hands-on media buying experience, preferably with YouTube and Meta Ads.
• Technical Skills: Strong knowledge of ad platforms, campaign structures, and performance tracking tools.
• Analytical Thinking: Ability to interpret data and turn insights into actionable strategies.
• Attention to Detail: Meticulous approach to tracking, reporting, and managing campaigns.
• Communication: Clear and proactive communicator with internal stakeholders.
• Language: Fluency in Arabic and English is preferred.

If you're a results-driven media buyer with a passion for performance marketing and storytelling through digital content, we want to hear from you.

عنوان الوظيفة: مدير شراء الإعلانات (Senior Media Buyer)

الوصف الوظيفي

نبحث عن مدير شراء إعلانات متمرس لقيادة وتنفيذ وتحسين حملاتنا الإعلانية المدفوعة على يوتيوب، فيسبوك، إنستجرام، وتيك توك. سيكون لهذا الدور تأثير مباشر في زيادة الوصول والمشاهدات لمحتوانا الرقمي والبودكاستي، بأفضل تكلفة ممكنة.